Best Practice Database: Types of Research

Case studies are a form of our benchmarking research that companies find extremely helpful . They include success stories on how industry leaders were able to improve their business processes. Unlike Written Best Practices and Metric-Based Presentations, Case Studies explicitly identify the company. Below are a few examples of our Case Studies.

• Januvia Case Study: Building A Blockbuster Product Franchise That Supports Brand Leadership
• Onglyza Case Study: Navigating New Safety Concerns To Win Market Approval In Diabetes
• Cymbalta Case Study: Using Market-Entry Delays to Develop Customer Insights that Help Grow a Blockbuster
• Nexium Case Study: Using PR To Reach Diverse Patient Populations and Build Bridges Between Product Generations
• Lipitor Case Study: Pfizer’s 180-Day Battle - Branded Lipitor vs. Generics

Best Practices, LLC's survey-based benchmark studies provide companies the opportunity to measure their performance on key metrics against other companies and to conduct a gap analysis that identifies strengths and potential areas for improvement. To protect the confidentiality of our benchmark partners, all data is blinded and presented in an aggregated or segmented form. Below are a few examples of our Metric-Based presentations.

• Building a World-Class Call Center: Complaint Management and Performance Metrics
• Pharmaceutical Marketing Services: U.S. Staffing Metrics
• Identifying, Designing and Implementing Leading Non-Financial Metrics to Support the Development of a Performance-Based Culture
• Warranty Management Excellence: Return Rate Metrics and Measuring Performance
• Benchmarking the Corporate Library: Metrics for Management