Importance of Building a Corporate Brand

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
SPECIAL OFFER

Companies that are defining their value proposition understand that this is the first step in clearly identifying how their products and/or services are different from the competition – in essence what sets them apart. If a company cannot define some unique feature or benefit that makes it stand out, then customers may default to the most basic option of differentiation -- price. For pharma companies, playing the low-price game is a lose-lose proposition -- even when they make sales.

Best Practices, LLC undertook this study to help corporate leadership understand the importance of a corporate brand. Branding is the strategic process of establishing both the tangible and intangible attributes to differentiate your company and give it focus to consumers and others.

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics

Companies Profiled:

Study Snapshot

This presentation was compiled from various primary and secondary research conducted by Best Practices, LLC.

Key topics include:

Understanding Corporate Value
J&J Case Study: Origin on Trust
G.E. Healthcare’s Healthymagination
Eli Lilly Case Study on Social Responsibility
Corporate Brand Planning Processes
Why Focus on Customer Loyalty?
Achieving the Corporate Value Proposition

Sample Key Finding

Using Community Programs to Build Corporate Image: Social More and more companies are learning that time is money, as they are encouraging-and in some cases mandating-their employees to volunteer in areas that strengthen communities and improve the human condition. Benefits are huge for the recipients, but they are also considerable for the corporation.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

Branding Benchmark: Importance of Building a Corporate Brand

ID: 5268

Features:

Pages/Slides: 43

Published: Pre-2019

Delivery Format: Online PDF Document

RELATED RESEARCH

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