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Strategies for Developing Strong Field-Based Medical Teams

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ID: POP-278

Features:

21 Info Graphics

42 Data Graphics

300 Metrics

10 Narratives

20 Best Practices

Pages: 76

Published: Pre-2019

Delivery Format: Shipped

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STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

As companies bring diverse sets of field-based medical liaisons into the field to work with physicians, payers and patients, it becomes imperative to clarify what roles each type of liaison might serve.

With the demand for scientific and medical data increasing, field-based medical teams must create strong strategies and utilize limited resources to meet the needs of thought leaders. This can be challenging as they face growing internal and external expectations regarding the types of activities and services they must provide.

Best Practices, LLC undertook this research to provide greater insights into the deployment of MSLs, Outcomes, nurse educators and their direct field-based supervisors. This study examines issues around field-based medical team staffing, activity timing, and training.

Industries Profiled:
Pharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Chemical; Biopharmaceutical; Health Care; Laboratories; Clinical Research

Companies Profiled:
AbbVie; AstraZeneca; Bayer; EMD Serono; Genentech; Genzyme; Incyte; Kyowa Kirin; Medivation; Merck; Novartis; Pfizer; Pierre Fabre; Sanofi; Santen; Shire; Tocagen; ViiV Healthcare; ZS Pharma

Study Snapshot

Best Practices, LLC engaged 19 leaders with direct experience working in Medical Affairs. Participants represent 19 leading biopharmaceutical companies.

Key Findings

1. Time Allocation on MSL and HOL (Health Outcomes Liaison) Activities: There are gaps between expected and actual time allocation on several MSL and HOL activities. For example MSLs spend more time on the three activities than expected:

� Administrative and reporting: 12.5% more actual time allocation than expected

� Clinical trial support: 33% more actual time allocation than expected

� Site identification for clinical trials: 38.5% more actual time allocation than expected

2. Medical Science Liaisons Dominate Field-Based Medical Team Staff: Ninety-five percent of the participants have MSLs in their Field-Based Medical Teams, whereas only 29% of the participants also have Health Outcomes Liaisons. On average: MSL teams are composed of 86 employees, while HOL teams are composed of 33 employees.

Table of Contents

Executive Summary	pgs. 3-9�
Research Overview	pg. 3
Participating Companies �	pg. 4
Segmentation�	pg. 5
High-Level Recommendations�	pg. 6
Key Findings�	pgs. 7-9
Actual vs. Expected Time Allocation	pgs. 10-13
Showing the Value to Key Stakeholders�	pgs. 14-21
Key Performance Indicators�	pgs. 22-31
Visit Frequency�	pgs. 32-35
Field-Based Medical Team Salaries�	pgs. 36-41
Span of Control and Headcount	pgs. 42-47
Reasons of Change in FBMT Headcount �	pgs. 48-58
Planning Field-Based Medical Team Training�	pgs. 59-62
Duration of Training	pgs. 63-69
Participant Demographics	pgs. 70-74
About Best Practices, LLC�	pgs. 75-76

List of Charts & Exhibits

Time Allocation: MSLs

Time Allocation: HOLs
Actual Time Spent for Top 10 Valuable Activities for MSLs
Value: MSLs
Value: MSLs - US Only vs. Global
Value: MSLs - Large Vs. Small Companies
Actual Time Spent vs. Top 10 Valuable Activities for HOLs
Value: HOLs
Usage and Effectiveness of Metrics
Qualitative Metrics
Implementing Qualitative Metrics
Quantitative Metrics
Activities Used to Measure Performance
Quantitative Metrics: US Only vs. Global
Quantitative Metrics: Large vs. Small Companies
Implementing Quantitative Metrics
Building and Maintaining Thought Leader Relationship: MSLs, HOLs
Salaries: MSLs, MSL Managers, MSL Directors, HOLs
Field-Based Medical Team Member Types
Number of FTEs: MSLs, HOLs
FTE Involvement: MSLs
Span of Control: MSLs
Reasons Behind Change in Field-Based Medical Team Numbers
Increasing the Number of Field-Based Medical Team: MSLs (3)
Increasing the Number of Field-Based Medical Teams: HOLs
Decreasing the Number of Field-Based Medical Teams: MSLs (3)
Decreasing the Number of Field-Based Medical Teams: HOLs
Training Standardization vs. Customization
Frequency of Training: MSLs
Training Formats
Training Frequency and Duration (2)
Training Duration: MSLs, HOLs
Training Duration: Large vs. Small Companies
Geographic Span
Participant's Job Title
Reporting Level (2)