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Pathways to Pharmacy Relations Excellence

Pathways to Pharmacy Relations Excellence

ID: PSM-202

Features:

16 Info Graphics

12 Data Graphics

40 Metrics

9 Narratives

7 Best Practices

Pages: 46

Published: Pre-2019

Delivery Format: Shipped

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
Benefit from specific financial and operational recommendations as well as guiding principles for success. Today's pharmaceutical companies recognize the importance of developing profitable and sustainable relationships with pharmacy professionals.  These relationships thrive when companies understand the strategies, structures, programs and resources necessary to achieve performance excellence in this key area.  This Best Practices, LLC Benchmarking® Executive Presentation contains information gathered through interviews with executives at top pharmaceutical and biotechnology companies.

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled:

Study Snapshot

The impact of managed care on the pharmaceutical industry has raised a spotlight on the importance of strong pharmacy relations. Companies with world-class pharmacy relations efforts  enjoy significant competitive advantages through formulary addition, treatment guideline inclusion, and favorable reimbursement.

This 46-slide PowerPoint presentation outlines how nine benchmarked companies address a variety of pharmacy relations issues including:

  • Pharmacy relations staffing
  • Roles and responsibilities
  • Organizational structures
  • Communication and coordination
  • Resource support
  • Customer programs
  • Performance measurement

The presentation includes informative graphics that review the benchmark data and detail best practices in each of the above areas. It also features 20 metrics and 10 executive narratives.

Key Findings

Best Practices, LLC identified and profiled key findings that outline seven key characteristics of top pharmacy relations departments. A sample of one key finding follows: 

  • Top pharmacy relations efforts have a specific functional home with trained staff dedicated to a pharmacy relations role.

Pharmacists' growing role in patient care and influence on drug choice and usage compel pharmaceutical companies to build a stronger relationship with these professionals via pharmacy marketing efforts.  Six of nine companies studied have a dedicated pharmacy relationships group. Those without a dedicated group all recognize a growing need to create such a group.

Table of Contents

Overview
· Project Background & Objectives
· Benchmark Class
· Benchmark Study Findings
· Benchmark Data Summary
· Best Practices Highlights

Dedicate Pharmacy Relations Staff
· Impact of Pharmacy Customers
· Dedicated Pharmacy Relations Group
· Level of Dedication to Pharmacy
· Key Benefits of a Dedicated Function

Define Roles and Responsibilities
· Mission Statement
· Roles and Responsibilities: Customers
· Roles and Responsibilities: Products
· Roles and Responsibilities: Activities
· Roles and Responsibilities: Channels

Optimize Organizational Structures
· Reporting Relationship
· Organizational Structure Snapshot #1
· Organizational Structure Snapshot #2
· Optimal Organizational Structure

Foster Communication and Coordination
· Cross-Functional Collaboration
· Pharmacy Customer Interfaces
· Partnering with Key Stakeholders
· Supporting Multiple Brands
· Understanding Brand Teams
· Understanding Commercial Culture
· Communicating with Brand Teams
· Working with Brand Teams: A Real-Life Example

Align Resource Support
· Pharmacy Relations Operating Budget
· Budget from Brand Teams
· Budget Trends
· Budget Allocation
· Staffing Levels
· Staffing Trends

Develop Customer Programs
· Innovative Solution Programs
· Business Management Program

Measure Performance
· Return on Objectives
· Performance Metrics

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