As stakeholder preferences diversify and digital engagement becomes central to commercial success, biopharma teams must master an omnichannel strategy to drive access, accelerate uptake, and strengthen customer relationships. This requires building scalable, data-driven systems that integrate digital and personal touchpoints, leverage CRM insights, utilize automation, and deliver personalized experiences that resonate across the customer spectrum.
Best Practices, LLC conducted this benchmarking study to reveal how leading biopharma organizations are scaling omnichannel capabilities, aligning strategies, segmenting audiences, adapting roles and resources, and defining success. Packed with peer comparisons, proven strategies, and real-world examples, this report arms Commercial leaders with the data and insights needed to enhance cross-functional coordination, maximize promotional impact, and achieve sustained brand excellence.