Optimizing Payer Engagement Through an Effective Market Access Function

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

To ensure the optimal success of new products in this dynamic environment, Market Access leaders must ensure their operations are not only optimized but also strategically aligned with the expectations of key stakeholders, notably payers.

Best Practices, LLC undertook this benchmarking research to uncover winning practices that enhance operational performance and maximize payer engagement, fostering strategic product uptake while mitigating resource inefficiencies. The report focuses on key facets of Market Access, including leadership dynamics, structural innovations, reporting relationships, critical activities, engagement metrics, and staffing and investment patterns. The report also highlights potential pitfalls and effective practices for the long-term success of the Market Access/Managed Markets function.

Video Brief:

Industries Profiled:
Pharmaceutical; Biopharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Market Research

Companies Profiled:
AbbVie; Alkermes; Bayer; Boehringer Ingelheim; F2G - The Rare Fungal Disease Company; Ferring Pharmaceuticals; Health Industries Research Companies (HIRC); Idorsia; Ipsen; Jazz Pharmaceuticals; UCB Pharma

Study Snapshot

Best Practices, LLC engaged 11 Market Access leaders across diverse biopharma organizations in this benchmarking research.

Key topics covered in this report include:

Leadership Dynamics, Structural Innovations, and Reporting Trends
Operational Impact of Market Access Function
Market Access Activities
Staffing and Investment Patterns
Top Challenges for Market Access Groups
Success Factors for Market Access
Payer Engagement Success Factors

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Structure Trends: Centralized structures are prevalent among Market Access organizations, reporting mainly to the Commercial function or within their own domain.

Long-Term Success Factors for Market Access: Better pricing strategy, proactive strategy, improved tracking of execution, and enhanced omnichannel engagement strategy.

Table of Contents

Sr. No.	Topic	Slide No.
I.	Key Findings and Takeaways	Pg. 4
II.	Leadership, Structure, and Reporting	Pg. 7
III.	Activities and Impact	Pg. 12
IV.	Staffing and Investment Benchmarks	Pg. 16
V.	Success Factors and Major Pitfalls	Pg. 20
VI.	Participant Demographics	Pg. 28
VII.	About Best Practices, LLC	Pg. 32

List of Charts & Exhibits

I. Key Findings and Takeaways

Key findings and emerging trends for Market Access organizations
Key success factors and challenges for Market Access groups

II. Leadership, Structure, and Reporting

Major goals for Market Access leadership team
Current and preferred structures of the Market Access function
Typical functions overseeing Market Access groups
Leadership reporting levels for Market Access teams

III. Activities and Impact

Operational impact of Market Access function
Effectiveness of payer engagement activities for increasing the success of Market Access organization
Effective metrics used by Market Access organizations to track payer engagement

IV. Staffing and Investment Benchmarks

Market Access function budget and staffing metrics
Approximate breakdown of spend across Market Access sub-functions
Average Market Access FTEs per operational role; Additional headcount needs in Market Access operational roles

V. Success Factors and Major Pitfalls

Key success factors for forging a high-performing Market Access/Managed Markets function
Three key elements to build real world evidence success
Payer engagement success factors
Necessary qualifications for success in payer engagement
Top challenges to the long-term success of the Market Access/Managed Markets function
Ten key steps to utilize ROI for rating pull-through success
Success factors for strong payer teams

VI. Participant Demographics

Geographic areas represented in the study
Marketing perspective of responses: Single brand focus vs. Multi-product therapeutic area franchise
Primary therapeutic area of the franchise (or brand) represented

Meeting the Needs of Payers through the Market Access Function

ID: PSM-391

Features:

Pages: 32

Published: 2024

Delivery Format: Shipped

Video Brief:

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