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How Medical Affairs Can Deliver Value to Internal Stakeholders

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ID: POP-303

Features:

14 Info Graphics

21 Data Graphics

320 Metrics

33 Narratives

Pages: 42

Published: 2019

Delivery Format: Shipped

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STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

The Medical Affairs function plays a strategic role in supporting a huge swath of internal customers: commercial, managed markets, regulatory, clinical development and drug safety teams all rely on Medical Affairs support meet their business objectives.

However, with their frequent use of many soft or non-revenue related metrics, Medical Affairs groups are often plagued by an inability to quantify and communicate all the value they deliver across the organization.

It is thus essential for Medical Affairs leaders to develop compelling KPIs which can then demonstrate and convey the function’s value to internal stakeholders and senior leadership.

Best Practices, LLC conducted this benchmarking research to examine all the activities and success metrics that lead to an improved collaborative performance of the Medical Affairs function - and greater recognition of its value. This report also explores the challenges faced by Medical Affairs in improving the perception of the value it brings to an organization, and the most effective tactics to overcome these challenges.

Industries Profiled:
Diagnostic; Biotech; Medical Device; Pharmaceutical; Consumer Products; Health Care; Biopharmaceutical; Communications; Clinical Research; Laboratories

Companies Profiled:
Abbott Vascular; Accera; Actelion; Ascensia; Astellas; AstraZeneca; Bayer Healthcare; Boehringer Ingelheim; cipla; Eisai; EMD Serono; Ferring Pharmaceuticals; GlaxoSmithKline ; Grifols; Heron Therapeutics; Intercept; Ironwood; Janssen; Johnson & Johnson; LEO Pharma; MedThink; Merck KGaA; Merck Sharp & Dohme; Novartis; Novo Nordisk; Pfizer; Roche; Sage Therapeutics; Sanofi; Sanofi Pasteur; Santen; Sunovion; Teva Pharmaceutical Industries Ltd; Vifor Pharma

Study Snapshot

Best Practices, LLC engaged 47 Medical Affairs experts from 34 leading companies in this research through a benchmarking survey, interviews and a roundtable discussion. Ninety percent of the research partners serve at the Director / Head level and above.

Key topics covered in this report include:

Importance and Effectiveness of Collaborations with Internal Stakeholders
Medical Affairs Activities that Deliver Value
Effective Performance Measurement Metrics
Major Challenges in Improving the Perceived Value of Medical Affairs and Mitigation Tactics to Overcome Them

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Use a strategic mindset when sharing information with C-suite and other decision-makers: For greater value, the information shared with C-suite and senior leadership should be more transformational and strategic in nature; move from sharing project plans and budgets to discussing how Medical Affairs is impacting company’s strategic goals. Examples: Use of field medical teams to improve managed care penetration and use of artificial intelligence to boost medical’s effectiveness.

Table of Contents

I.	Executive Summary	pg. 3-6
	Study participants
	One-page executive brief
II.	Internal Collaborations	pg. 7-12
	Importance and intensity of collaborations
	Effectiveness of collaborations
III.	Activities and Capabilities	pg. 13-24
	Activities
	Capabilities
	Measuring performance
IV.	Major Challenges and Mitigation Tactics	pg. 25-31
	Challenges and opportunities
	Merging medical and commercial acumen
V.	Appendix	pg. 32-41
	Participant’s demographics
	Detailed data

List of Charts & Exhibits

I. Executive Summary

Medical Affairs: Challenges to delivering value – Voice of the customer

II. Internal Collaborations

Effectiveness of Medical Affairs in delivering value in different areas
Further details on the areas effectively supported by Medical Affairs
Internal functional collaborations: Importance vs effectiveness matrix
Importance of collaboration with each function to help it achieve its business objectives
Information shared by Chief Medical Officer with other C-suite members in regards to Medical Affairs

III. Activities and Capabilities

New opportunity fronts for Medical Affairs to deliver value internally
Effectiveness vs. importance matrix of Medical Affairs’ activities in different areas
Effectiveness and importance of the listed Medical Affairs activities
Activities conducted by Medical Affairs to deliver value
Communication and demonstration of Medical Affairs’ value
Medical Affairs groups’ skill level at supporting internal groups with the listed activities
Performance metrics used by Medical Affairs groups to track and demonstrate their value
Types and frequency of use of KPIs and metrics
Most popular metrics used by Medical Affairs function to demonstrate thought leadership
Performance metrics used on education and publications
Qualitative performance metrics used by Medical Affairs groups to serve internal groups

IV. Major Challenges and Mitigation Tactics

Challenges faced by Medical Affairs in improving the perception of the value it brings to the company
Benchmark partners’ perspective on the most common challenges encountered
Merging scientific and business capabilities

V. Appendix

Job title of benchmark partners
Geographic responsibility of benchmark partners
Which of the listed internal functions does your Medical Affairs group work with?
How important is your work to help each function achieve its business objectives?
How effective is your Medical Affairs work to these internal functions?
How does your Medical Affairs organization deliver value? Rate the relative importance of the activities you selected
Rate your Medical Affairs groups’ skill level at supporting internal groups with the following activities