How Biopharma & Medical Device Companies are Pivoting to Support the Boom in Telehealth During the COVID-19 Pandemic and Beyond: Benchmarking Report

STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

Telehealth paves the way for convenient, affordable and readily-accessible health services in even the remotest areas. These features have accelerated the use of telehealthcare during the COVID-19 outbreak, causing many biopharma and medical device organizations to pivot find ways to support these rapidly emerging telehealth channels.

Video Brief

However, biopharma manufacturers are struggling to develop coherent strategies, identify logical approaches and adopt novel tools to ensure that they can provide valuable telehealth support services for physicians and patients.

Best Practices, LLC undertook this benchmarking research to understand how biopharmaceutical and medical device companies have pivoted to support a world where telemedicine is emerging as a permanent healthcare delivery channel.

This report provides benchmarks around the impact of operational services delivered via telehealth channels, valuable telehealth services offered by various biopharma groups, key lessons learned in each operational / functional area during COVID-19, and telehealth change duration.

Industries Profiled:
Pharmaceutical; Biopharmaceutical; Medical Device; Health Care; Biotech; Consulting; Consumer Products; Clinical Research; Laboratories; Medical

Companies Profiled:
AbbVie; Alkermes; Ascensia; AstraZeneca; BioDelivery Sciences International; Inc.; B.Braun; Canopy Growth; Catalyst Pharma; Daiichi Sankyo; DBV Tehcnologies; Dendreon Pharmaceuticals LLC; DiaSorin; EHOB; Inc; eNeura Therapeutics; Frankel Advisory Group LLC; Galderma; Greenwich Biosciences; Johnson & Johnson; Merck; Novartis; Panacea Biotec; Pfizer; Piramal Group; Rigel Pharmaceuticals; Sanofi; Santen; Sivantos Pte. Ltd.; Stgilesmedical London & Berlin; Sumitovant BioPharma; UCB Pharma; ViiV Healthcare; Zydus Cadila

Study Snapshot

Best Practices, LLC engaged 36 leaders from 32 biopharma and medical device organizations in this research through a benchmarking survey. Ninety percent of the participants serve at the director-level and above.

Key topics covered in this report include:

Impact of Operational Services via Telehealth Channel
Telehealth Service Channels
Key Lessons Learned
Telehealth Change Duration

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Telehealth channel attraction will continue its growth across all operational areas post COVID-19 pandemic: Patient Support and Medical Affairs will have prominent roles in patient education and clinical support, whereas Sales will be the first to try and offer services via telehealth channel. Health Outcomes plans to offer valuable tele-services in the clinical support space.

Pharma plans to evolve delivery of outcomes studies (88%), support aids (76%), education & program support for providers and patients (>60%) over the telehealth channel. Currently, 60% of industry sales leaders provide targeted support through the tele-channel.

Table of Contents

Sr. No.	Topic	Slide No.
I.	Overview	p. 3-5
	Universe of Learning	p. 4
	Key Insights	p. 5
II.	Impact of Operational Services via Telehealth Channel	p. 6-8
III.	Telehealth Service Channels	p. 9-17
IV.	Lessons Learned	p. 18-19
V.	Telehealth Change Duration	p. 20-22
VI.	Participant Demographics	p. 23-25
VII.	About Best Practices, LLC	p. 26

List of Charts & Exhibits

I. Impact of Operational Services via Telehealth Channel

Future prospects of various biopharma operational groups in offering valuable services in support of the rapidly emerging tele-health channel – Medical, Marketing, Market Research and Sales groups
Future prospects of various biopharma operational groups in offering valuable services in support of the rapidly emerging tele-health channel – Health Outcomes, Managed Markets, Clinical Operations and Patient Support groups

II. Telehealth Service Channels

Medical Affairs services refitted or adjusted by benchmark companies to support healthcare services delivered over telehealth channels, in light of the COVID-19 pandemic
Medical Affairs support for telehealth channel
Sales services refitted or adjusted by benchmark companies to support healthcare services delivered over telehealth channels, in light of the COVID-19 pandemic
Sales support for telehealth channel
Market Research services refitted or adjusted by benchmark companies to support healthcare services delivered over telehealth channels, in light of the COVID-19 pandemic
Adaptions of various functions
Marketing services refitted or adjusted by benchmark companies to support healthcare services delivered over telehealth channels, in light of the COVID-19 pandemic
New services piloted or in planning by benchmark companies to support a world where tele-medicine becomes an ongoing healthcare delivery channel, in light of the COVID-19 pandemic

III. Lessons Learned

Lessons learned in each operational area related to telehealth delivery channel during COVID-19

IV. Telehealth Change Duration

Benchmark groups’ planned approach to supporting telemedicine services after the global pandemic is ove

How Biopharma & Medical Device Companies are Pivoting to Support the Boom in Telehealth During the COVID-19 Pandemic and Beyond

ID: CM-10

Features:

Pages: 26

Published: 2020

Delivery Format: Shipped

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