Establishing a Promotion Review Editor to Oversee Advertising and Promotion Review Process

Industries Profiled:
Diagnostic; High Tech; Biotech; Biopharmaceutical; Pharmaceutical; Medical Device; Health Care; Manufacturing; Consumer Products; Science; Medical


Companies Profiled:
Accelerate Diagnostics; Agilent Technologies; Allergan; Alnylam Pharmaceuticals; Baxter Healthcare; Dermira; Fisher & Paykel; GE Healthcare; GlaxoSmithKline ; Hill-Rom; Horizon Therapeutics; Intercept; Karyopharm Therapeutics; LEO Pharma; Merck; Mylan; Needle Tech Products; Novartis; Relypsa; Smith & Nephew; Takeda Pharmaceuticals; Thermo Fisher Scientific; Ultradent Products

Study Snapshot

Best Practices, LLC engaged 24 leaders from 23 biopharmaceutical organizations in this research through a benchmarking survey. Almost two-third of participants are at director level. Segmented data in the report focuses on Large Pharma and organizations that already have or are planning to have a Promotion Review Editor.

Key topics covered in this report include:

• Role presence and reporting of Promotion Review Editor
• Importance and effectiveness of Promotion Review Editor
• Involvement of Promotion Review Editor in electronic submissions and review process
• Responsibilities lead and supported by Promotion Review Editor in review process
• Time spent in Promotion Review Editor role
• Best practices and challenges with Promotion Review Editor

• The Role Can Be Located in Multiple Functions: The spread is even regarding which functions house a Promotion Review Editor. None of the functions exceed 35% of the benchmark class. Regulatory and Marketing Communications are common locations for the editor role, particularly in large companies.

• Strategically Choose Promotion Review Editor Based on Transferable Knowledge: At least 54% of all segments’ editors support 3 or more products. 20% of the large segment indicated they split up products and brands between multiple editors to maximize brand or therapeutic area expertise. Picking a Promotion Review Editor with broad product knowledge will be optimal.

Sr. No.	Topic	Slide No.
I.	Executive Summary	p. 4-7
	Research Objectives & Methodology	p. 5
	Segmentation Criteria and Participating Companies	p. 6-7
II.	Reporting, Importance and Effectiveness of Promotion Review Editor	p. 8-15
III.	Involvement in Electronic Submissions and Review Process	p. 16-20
IV.	Responsibilities in Review Process and Time Spent	p. 21-25
V.	Best Practices and Challenges with Promotion Review Editor	p. 26-28
VI.	Participant’s Demographics	p. 29-33
VII.	About Best Practices, LLC	p. 34

• Presence of Promotion Review Editor role as part of the advertising and promotion review process
• Functional location and reporting of the Promotion Review Editor role
• Designation of the person to whom Promotion Review Editor reports to
• Role alignment for Promotion Review Editor
• Number of products supported by a single Promotion Review Editor
• Importance and effectiveness of the Promotion Review Editor role – Total benchmark class
• Importance and effectiveness of the Promotion Review Editor role – Segmented data

• Electronic submissions of advertising and promotional materials to FDA
• Involvement of Promotion Review Editor in electronic submissions; Review of promotional materials by Promotion Review Editor before it goes to the company’s Regulatory publishers
• Streamlining electronic submissions and the role of the Promotion Review Editor
• Remediation role of Promotion Review Editor; Correction requests handled by Promotion Review Editor

• Responsibilities of Promotion Review Editor in review process – Total benchmark class
• Lead responsibilities of Promotion Review Editor in review process – Segmented data
• Time spent by Promotion Review Editor (in hours) on the role
• Average time spent (%) by Promotion Review Editor on each of the listed activities

• Best practices in utilizing the Promotion Review Editor role
• Challenges encountered by companies in their utilization of the Promotion Review Editor role