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Effective Practices for Speaker Programs and Physician Advisory Boards during and after the COVID-19 Pandemic

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ID: CM-7

Features:

7 Info Graphics

9 Data Graphics

75+ Metrics

7 Narratives

Pages: 24

Published: 2020

Delivery Format: Shipped

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STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

The pharmaceutical industry gains strategic inputs from physician advisory boards to deliver high quality patient care, and relies on speaker programs to educate the medical community about disease states and the new products it brings to market to treat them.

The COVID-19 pandemic has disrupted the administration of these critical programs, driving many drug manufacturers to adopt virtual and other innovative approaches to accomplish them.

Best Practices, LLC conducted this benchmarking research to identify effective practices for managing virtual speaker programs and physician advisory boards during the COVID-19 pandemic, and to explore innovative approaches that will drive success in the future.

This report examines key challenges related to virtual speaker programs, approaches to addressing virtual program challenges, speaker program training formats for new and existing products, tactics to enhance virtual physician advisory boards, and managing virtual dinner programs and training during and post-COVID-19.

Industries Profiled:
Medical Device; Biotech; Health Care; Pharmaceutical; Consulting; Biopharmaceutical; Communications; Professional Services

Companies Profiled:
Alcon; Allergan; Avant Healthcare; B. Braun; Boehringer Ingelheim; Cofactor Group; Ethypharm; IDbyDNA; Merck; Merck Sharp & Dohme; Paratek�Pharmaceuticals; Prime Global; Roche; Straumann; Takeda Pharmaceuticals; Wellspect HealthCare

Study Snapshot

Best Practices, LLC engaged 17 leaders from 16 life sciences organizations in this research through a benchmarking survey. Nearly 60% of the participants serve at the Director / Head level or above.

Key topics covered in this report include:

Managing Virtual Speaker Programs
Speaker Program Training
Physician Advisory Boards

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Effectiveness of Virtual Speaker Programs: Quality content that stimulates and engages participants seen as best way to improve effectiveness and attendance of virtual speaker programs. Getting renowned speakers and providing real-time technical assistance also seen as effective ways to address challenges of virtual programs.

Physician ad boards will make a significant shift to the virtual format post COVID-19: While 90% of participants’ physician ad boards were in the face-to-face format in 2019, that practice will fall to 54% post COVID-19. Meanwhile, the virtual format will increase from 10% in 2019 to 46% post COVID-19.

Table of Contents

Sr. No.	Topic	Slide No.
I.	Overview	pgs. 3-7
	Universe of Learning	pg. 4
	Key Findings	pgs. 5-6
	Key Actions	pg. 7
II.	Managing Virtual Speaker Programs	pgs. 8-13
III.	Speaker Program Training	pgs. 14-16
IV.	Physician Advisory Boards	pgs. 17-21
V.	Participant Demographics	pgs. 22-23
VI.	About Best Practices, LLC	pg. 24

List of Charts & Exhibits

I. Managing Virtual Speaker Programs

Key challenges with virtual speaker programs
Effectively addressing key challenges with virtual programs
Participant approaches to addressing virtual program challenges
Most effective actions being used to enhance the effectiveness of virtual speaker programs
Percentage of speaker programs were/are being done live (face to face), virtual, and taped for on-demand – Before, during, and post COVID-19

II. Speaker Program Training

Speaker program training formats for new products – Before, during, and post COVID-19
Speaker program training formats for existing products – Before, during, and post COVID-19

III. Physician Advisory Boards

Format utilization for physician advisory boards – Before, during, and post COVID-19
Most effective tools for enhancing virtual physician advisory boards
Key roles/functions for future success in utilizing virtual speaker programs and physician advisory boards
Executive narrative around managing virtual dinner programs and training during COVID-19