Developing High-Impact Communication Forms to Brief Senior Leaders: Optimizing Competitive Assessment & Data Disclosure Summaries

Best Practices, LLC undertook this study to supply Competitive and Business Intelligence leaders with insights into creating effective Market Landscape Summaries, Clinical Development Profile Maps, and other critical executive briefs. This study will aid Market Intelligence & Analytics leaders in crafting high-impact landscape assessments that meet the needs of senior leadership.

Study Snapshot

This study engaged 30 executives from 27 leading pharmaceutical, biotech, and life sciences companies. Twelve research participants represented large pharma organizations, while the remaining benchmark class emerged from mid-sized and smaller companies.

Deep-dive interviews were conducted with senior bio-pharma leaders with experience on Boards of Directors and in the roles of Chief Executive, Chief Marketing Officer, Chief Medical Officer, and Head of Competitive and Business Intelligence.

Key Findings

Use 5 Pages or Fewer for Competitive Landscape Assessments: Very concise executive briefs work best for presenting market landscape summaries to different leadership groups. More than half of benchmark partners use 5 pages or fewer for presentations to all groups. Competitive assessments to Investor Relations groups are often the most concise presentation type, while those to Executive Committees may run longer.